Very little money is spent in this world without a proposal of some sort first laying out a project and then justifying why it is worth the cost.

This assignment will assess the following competency: 1. Explore key topics in technical writing. Directions: Very little money is spent in this world without a proposal of some sort first laying out a project and then justifying why it is worth the cost. Whether you are obtaining funding for your work, suggesting changes where you work, selling a project, or bidding for a project, you will need a proposal. Proposals attempt to persuade the audience to take direct action. They are an important part of planning, research, and sales. Proposals take great care to write. You need to know your audience and be informed about the subject matter to write a successful proposal. Furthermore, many proposals have an oral presentation component as well, what might well be called “The Pitch.” The recipient of the proposal would be given a formal, paper copy, but then an individual or a team would give a presentation in hopes of winning approval. For your final paper in this course, you will be writing a formal proposal paper that will be solving a problem, improving a situation, or satisfying a need related to your field of study. Research is an important component to this paper, so be sure to select a topic that is researchable (mostly through primary sources). You may need to spend some time researching your field of study to gain an understanding of areas in which further research could be done. Please review the technical communications rubric for specific grading requirements. You should also review Chapter 23 in your textbook. In addition to a formal cover letter that describes your proposal project, the proposal must include the following components in APA-style format: • Transmittal letter (cover letter that describes your proposal project) • Title page • Table of Contents • Informative abstract • Body of your paper (including the introduction, statement of purpose, current problem, proposed plan, literature review, research methods, results/findings, and conclusion/recommendations) • Primary research (discussed in your methods and results/findings) • Graphic images to clarify data (tables, graphs, charts, illustrations, etc.) • Headings • Reference page • Research includes at least 5 sources - with at least 2 being peer-reviewed or scholarly sources and the rest from different credible, peer-reviewed, or scholarly sources. • Appendix (this is where to include your survey or interview questions) • Paper (body) must be 2500+ words, double-spaced (APA-style format), which is about 10-12 pages in length

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The merchandise sold at Costco may be similar to that of its two main competitors—Sam’s Club and BJ’s—but Costco aims to be a cut above by offering many unique and unusual items. Its stores also look slightly more upscale than other club stores, the brands it carries have more cachet, and the products are often a bit more expensive, but they still offer extremely good value. And unlike some other discounters, Costco does not have everything under the sun. The stores carry only about 4,000 products each, which is a small fraction of the more than 100,000 items stocked by other warehouse clubs and conventional discounters such as Target and Walmart. About 3,000 of Costco’s products are a consistent array of carefully chosen basics, from canned tuna to laundry detergent to printer cartridges. The other 1,000 items are a fast-moving assortment of goods such as designer-label clothing, watches, and premium wines. These items change from week to week, reinforcing the idea of buying something when you see it because it’ll probably be gone next week. Costco prefers to offer name-brand products and has successfully introduced some branded luxury items such as Kate Spade and Coach purses. However, high-end suppliers such as Cartier and Cannondale flinch at the idea of their goods being sold in a warehouse setting, so carrying those brands isn’t always possible. Some suppliers, hoping to protect their higherend retail customers, have been known to spurn Costco’s offers “officially,” only to call back later to quietly cut a deal. In other cases, Costco goes on its own treasure hunts, using third-party distributors to track down hot products, even though these “gray market” channels can be unpredictable. And if that doesn’t work, Costco can commission another manufacturer to create a lookalike product—leather handbags are one example—with its own Kirkland Signature label. 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We don’t want to turn around and say, ‘We got so fancy we’ve raised our prices,’ and all of a sudden a new competitor comes in and beats our prices.” Inventory turnover rate is also a key to Costco’s financial success. By focusing on fast-selling items, the company moves its merchandise significantly faster than competitors—so quickly, in fact, that it often sells products to shoppers before it has to pay its suppliers. Costco is rolling through its third decade with strong financial health, a dominant market position, and millions of consumers and business customers that rely on Costco bargains. Annual sales will break the $80 billion barrier soon, and $100 billion doesn’t look too far out of reach. Online sales remain a fairly small fraction of total revenue, but the company expects those sales to pick up as the economy improves and consumers are more confident to spend on the more expensive items that are typically offered on the website. 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