The merchandise sold at Costco may be similar to that of its two main competitors—Sam’s Club and BJ’s—but Costco aims to be a cut above by offering many unique and unusual items. Its stores also look slightly more upscale than other club stores, the brands it carries have more cachet, and the products are often a bit more expensive, but they still offer extremely good value. And unlike some other discounters, Costco does not have everything under the sun. The stores carry only about 4,000 products each, which is a small fraction of the more than 100,000 items stocked by other warehouse clubs and conventional discounters such as Target and Walmart. About 3,000 of Costco’s products are a consistent array of carefully chosen basics, from canned tuna to laundry detergent to printer cartridges. The other 1,000 items are a fast-moving assortment of goods such as designer-label clothing, watches, and premium wines. These items change from week to week, reinforcing the idea of buying something
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